Wednesday, August 14, 2013

Will Nothing Be The Same?


Will Nothing Be The Same?



The once-upon-of-time sitcom actor Aubrey Graham, more popularly known as Drake, is readying for the release of his third studio album Nothing Was The Same. Every anxious fan of rap and hip-hop is lost in the current wonderment surrounding what the heck is going to come from this highly anticipated release. In a year where Kanye West dropped Yeezus and Jay Z came through with Magna Carta Holy Grail, not to mention the soon-to-be-released efforts from Big Sean, 2 Chainz and Pusha T, some still think Drake’s new album will be rap record of the year. What must Mr. Graham do to bring his fans what they want out of this upcoming blockbuster album?

Drake’s latest single offering from his upcoming Nothing Was The Same, “Hold On We’re Going Home” sounds non-ambiguously R&B. It can honestly be mistaken as a smooth, groovy triumphant cut from the ’80s. Will this approach be the main focus of his upcoming LP or will Drake primarily dedicate this record to the hardcore hip-hop fans. Maybe Drake’s commonly used technique of cleverly balancing rap and R&B will surface once again on Nothing Was The Same.

So, what does Nothing Was The Same actually mean? Is Drake referring to what his life has transformed into since his early days or is he talking about something else all together? Perhaps this whole album will be a concept or theme album based on some story creatively illustrated by Aubrey Graham himself. He has continually proven time and time again that he has an overachieving artistic mind relatable to a widespread demographic.

Whether you are a Drake lover or a Drake hater, hip-hop fans all over will be listening to what is to be offered from his upcoming Nothing Was The Same.  Drake has already proven to be on hip-hop’s short list of current all-stars, but is this his time to maybe solidify his place in hip-hop’s legendary class. Is Drake really Mr. Right or is he merely Mr. Right Now? Only time will tell if he truly leaves the sport of hip-hop in a state where nothing will ever be the same.

Saturday, June 22, 2013

Sinner to Winner


J. Cole’s Born Sinner



Sinner to Winner



J. Cole, the self-acclaimed born sinner (opposite of a winner) has finally dropped his highly anticipated sophomore album, Born Sinner. After receiving mixed reviews on his debut album, Cole World:The Sideline Story, Jermaine knew what time it was when recording this new album.

On the opening track, Villuminati, Cole spits rapidly over hard-hitting 808s and a powerful bass line. Starting off with the line “sometimes I brag like Hov,” he delivers the track from a rise-to-fame perspective. The song shows clear dedication to Cole dominating a track and approaching it with a vengeance. Although it does not strike as one of the more appealing tracks to the ear, it serves its purpose as a meaningful introduction.

Land of the Snakes transitions into a more traditional, soothing approach from Jermaine. There is an instant sense of comfortableness on this track, as Cole starts to address his take on the album’s title. “She said you ‘bout to miss church while she riding me, I like my Sundays with a cherry on top.” Here, Jermaine starts to address his personal battle between good and evil.

Next, on his lead single, Power Trip featuring Miguel, J.  Cole discusses achieving fame after many years of hard work. He also finds a way of blending his success story with a love song, as he hits on all levels of personal growth. This song serves as the perfect track for radio play, and has already propelled much attention to the album as a whole.

On Trouble, Cole literally addresses his consistently finding trouble along the path to success. Here, Jermaine comes off as witty, and drops clever punch lines like “everybody sweat her like Catholic school.” Although the hook on this song grows repetitive and a bit obnoxious over time, he delivers the verses eloquently over the self-produced cut.

Runaway discusses J. Cole not being ready to truly satisfy a good woman’s needs at this point in his life. He talks about his inability to be trusted by others in addition to his inability to trust himself. This cynical approach features lines such as “in this life ain’t no happy endings/ only pure beginnings followed by years of sinning and fake repentance.” He also addresses how a good man should act with wishful lines like “when you’re no longer Superman, at least you know you got Lois Lane.”

The next track, She Knows featuring Amber Coffman, addresses a woman being able to tell when an already-taken man approaches her. Cole’s using deep and dark piano keys make this song enchanting and powerful from the start. Immediately, the melody grabs you in and does not let you go at any point throughout the cut.

On Rich N****z, J. Cole discusses his hatred and jealousy toward the wealthy that he had felt along his struggle of a journey to success. This is one of the albums’ standouts in terms of lyrical content, as it comes from the perspective of an angrier, less mature Jermaine. His honesty outweighs his animosity though, and the track is quite appealing and extremely listenable.

The song, Forbidden Fruit featuring Kendrick Lamar, showcases Jermaine rapping around an “Adam and Eve” metaphor. On the track, Cole discusses temptation and the difficulties in saying ‘no’ at times. “Me and my bitch, took a little trip, down to the garden, took a little dip, apple juice falling from her lips, took a little sip.”

Chaining Day plays on the metaphor between slavery and buying jewelry. It also addresses the cliché rapper’s need to place gold around his neck as soon as he makes it in the hip-hop world. “Ice on this white Jesus seem a little unholy, the real strange things about this iced out Rolly.”

The second single from the album, Crooked Smile featuring TLC, features Cole giving his take on TLC’s smash hit from way back in the day, Unpretty. This traditional sounding hip-hop anthem has Jermaine speaking on his crooked teeth and thick eyebrows, explaining that you can still be beautiful without being perfect. The song literally attacks the more cliché Hollywood approach of looking like the ideal celebrity.

On the real rap fan’s likely favorite from the album, Let Nas Down, Cole speaks on how he actually did let Nas down with his debut album. Hip-hop legend, Nas, had spoken openly in the past about his distaste for Jermaine’s Cole World album. This was after Nas had initially said he was a fan of J. Cole. Cole tries to redeem himself with this track, and I feel that it is safe to say that he does.

The final track on the album receives the album title itself, Born Sinner. James Fauntelroy provides the melodic R&B styled hook, and the track serves as a nice conclusion to the album. It successfully wraps up the album’s content and overall message. Cole spills out his heart for the final time, and does so with utmost honesty and shamelessness.

At the end of the listen, J. Cole’s Born Sinner album delivers as a well-developed sophomore approach. Although it may not be the classic that rap fans have been waiting for from Jermaine, it definitely shows his progress in the game. He has grown with both maturity and skill, and has been able to project his image meaningfully over much of his own production. I would hope that Cole looks to work with a wider variety of producers in the future though, in an effort to expand his overall sound even further. It will be interesting to see where J. Cole goes from here, but as of now he seems to be going nowhere but up.

RRR Score: 8/10




Thursday, June 6, 2013

YEEZUS



YEEZUS

Kanye West never fails at being different, revolutionary and over-the-top bold. His notorious antics are not new to anyone, but regardless of how one may feel about Mr. West, it is important to note his genius. As his new album is ready for a June 18th release, his marketing strategy behind this one has been truly one of a kind.

First off, the album title is Yeezus. This album title will either excite you for the music that is to be featured, scare you away because of the music that may be featured, piss you off because you find it sacrilegious or instill you with profound levels of curiosity. Whichever the case, he has gotten every music fan talking about this album title.

It is June 6th, and we still do not have a CDQ single from the album or an official track list. In more traditional alum marketing, singles are unveiled months prior to the album’s release date in an effort to excite people and promote an artist’s upcoming work. Perhaps, Kanye is actually drawing more attention by giving out nothing in terms of what the album will sound like. Also unconventional, he has had full building projections of a video that features a track titled ‘New Slaves.’ He has had these projections appear on buildings internationally over the past few weeks, promoting what is assumed to be a song from the upcoming album. In certain projection screenings across the world, cops have come and shut them down. Once again, whether you like it or not, Kanye is indeed drawing lots of attention for his album. (As stated earlier, a CDQ version of the single has not yet been released.)

On the ‘Saturday Night Live’ season finale, Mr. West also performed a song titled ‘Black Skinhead.’ Although a live version is all we have for that track, it too will likely be featured on Yeezus.

What has been released is the album artwork. Well, technically there really is no album artwork. That is right, NO ALBUM ART!! Instead, on June 18th when fans rush the stores to buy Yeezus, the CD will be in a clear case sealed shut by a small piece of red tape on the right side. That is it. No paper, no pamphlet and no song list will be featured when people buy the album. Kanye insists what he just wants people to listen to and actually hear the music. If nothing else brought interest to West’s upcoming album, this certainly must.

Yeezus will be the first of its kind. It is likely that Kanye will be starting a new trend with this album’s marketing and promotion. We shall see later this month if this “less is more” strategy pays off for Kanye West.

Written by Seth Kaplan.



Tuesday, May 14, 2013

From Cole 2 You


Truly Yours 2

J. Cole




After multiple listening sessions for J. Cole’s latest ‘Truly Yours 2’ mix tape, I find the six-track EP to be both entertaining and intriguing for his upcoming album. His latest LP will be released on June 25th, and is titled Born Sinner. Although Cole insists that the lead track, Cole Summer, on ‘Truly Yours 2’ is “not a preview, of what the album is going to bring you,” he is able to recapture the feeling associated with his earlier works such as ‘The Warm Up’ and ‘Friday Night Lights.

Right from the get go, Cole Summer features an overly honest J. Cole speaking about the worries and concerns he has as an artist. He discusses the possibility of his next album being a flop, and repeatedly compares his rap career to Drake’s rap career. Although Jermaine spills his heart out, he never once appears to genuinely doubt his abilities. His self-confidence still finds a way to prevail throughout the track’s solemnness. The J. Cole-produced instrumental effortlessly appeals to the ear, as the entire cut is relaxed from the drum pattern to the soulful samples.

Young Jeezy assists the second track on the EP, Kenny Lofton. This witty track, with an exceptionally clever hook, essentially addresses how celebrities only receive heartfelt attention when they are at the peaks of their careers. “Kenny Lofton, you feeling my pace, they only care about a n**** when he stealing a base.” The instrumental is slightly unfitting for a Young Jeezy appearance, and his stacked vocals do not cleanly make the transition from Cole’s smooth delivery. With the exception of Jeezy’s potential misplacement, the track delivers as one of the most creative efforts we have heard from Cole in quite some time.

The third track, Chris Tucker, is the clear club-joint on the tape that feature none other than 2 Chains himself. Despite the catchiness of the chorus, J. Cole appears slightly non-genuine in his approach on this one. The beat does not correctly match Cole’s delivery, and the lyrics do not meet Cole’s intelligent expectations. The song is not all bad though for those looking for a song to work out to, as it is definitely the most upbeat approach on ‘Truly Yours 2.’

Head Bussa is a slightly cleverer track that possesses a confident tone. The obvious downside to this song is the unmotivated, annoying hook. The chorus does not comfortably fit the instrumental, and definitely does not meet J. Cole’s standards for hook making. With the hook to the side though, this track features a progressive Cole flow.

3 Wishes is an intelligent cut from the mix tape, featuring a heartfelt, smooth J. Cole. He relives his childhood struggles and tarnished relationships with friends over the years. It bears the same tone as his Can I Holla At Ya from the first ‘Truly Yours EP.’ Although a somewhat repetitive message from Cole, this track is enjoyable and smart.

The final track on ‘Truly Yours 2’ is actually Bas’ song Cousins, featuring J. Cole. All in all, Cole’s final approach before the release of Born Sinner delivers on key levels, and excites fans for what is to come. We do need to hear a stronger, hungrier J. Cole on his sophomore effort, and it sounds as though he is well aware of that. On June 25th, all of our questions involving J. Cole’s status in hip-hop will be answered. Until then, enjoy the cold summer.
Truly yours,

Seth Kaplan

RRR score: 8/10

Rap's Acid Trip


Acid Rap

Chance the Rapper





So, let us hop in our time machines and take a trip back to the early 2000s; let us grab a young Kanye West and mix him with a mid 2000s Lil Wayne. Then, let us implement the drug habits of Kid CuDi and the energy of Twista. What do we get? How about Chance the Rapper?

Chance the Rapper introduces himself formally to the hip-hop world with the star-studded, high-powered mix tape Acid Rap. On the Good Ass Intro, Chance raps frantically over an intensely soulful backdrop. It sounds like the modern-day version of the old Roc-A-Fella classics we grew to know and love. As soon as he starts attacking the track, we hear a new voice unlike anything we have heard in hip-hop for quite some time. He comes off as a faster rapping Lil Wayne with an even higher pitched, loonier voice. Lyrically, his mind is tightly in tact, despite the many drugs he claims to use in his daily repertoire. “Rap’s just made me anxious and acid made me crazy…” is nothing short of a bold statement to start the masterpiece that follows over the course of the mix tape.

As the mix tape moves onward, he has effortless bouts of fun over some extremely upper-end production. He dominates Pusha Man, where he showcases his rap versatility in terms of his ability to glide on the track. On the already popular Cocoa Butter Kisses, he receives a special guest verse from none other than Chicago native, Twista himself. The Chicago influences do not die at any point on the mix tape, as he has no problems staying true to his home sound.

On the following tracks, Chance the Rapper continues his lyrical assault. He gets some assistance from other up-and-comers like Childish Gambino and Ab-Soul. Ab-Soul’s verse provides the perfect transition from Chance’s trance-like flow on Smoke Again.

From the Good Ass Intro to the Good Ass Outro, Chance the Rapper proves that he is here to stay. He may be the biggest underdog in the game, but he may also provide the biggest upside from any up-and-coming artists in the industry. He is fresh, he is trippy, he is smart, and he is different. He is really, truly different. Chance the Rapper is more than just a rapper; he might just be the future of rappers period.

Written by Seth Kaplan

RRR Score: 9/10





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