The 20/20 Part 2 A 20/20 Move?
JUSTIN TIMBERLAKE'S THE 20/20 EXPERIENCE
With Justin Timberlake’s brand new album “The 20/20 Experience” hitting shelves this week, fans will enjoy JT’s latest work following his seven-year hiatus from music. As usual, Timberlake’s album is almost entirely produced by legendary super-producer, Timbaland. The two have worked together throughout JT’s career, and have been responsible for many number one smash hits over the past two decades. Only a day before the release of his new album, Justin decided to confirm the rumor that this album is only the first part of a two-part album. This album, containing only ten tracks, covers just half of the project’s twenty track cut list. Is it smart to make fans aware of a part two before part one even comes out though?
Notoriously throughout music history in recent times, it usually is not a good thing to promote future projects before or around the time an artist’s current project is being released. For obvious theoretical reasoning, promotion for future projects takes interest away from the release of the current project. It is, however, possible that Justin Timberlake is just too big to even be affected by such tactics. Timberlake probably figures he will sell a boatload of records regardless.
Personally, I have always thought that promotion for future projects around the time of a current release translates to: “I think my next stuff is better.” In JT’s case, I have listened to this ‘part one’ of his new album, and I think his work is nothing short of spectacular. Once again, maybe Justin’s superstar status just propels him past the competition, regardless of his marketing strategies. As a huge fan of both he and Timbaland’s music, I am just happy The 20/20 Experience delivers in terms of quality.